Introduction

This course help students to know the basics of business activities designed to plan, price, promote and distribute want-satisfying products and services to present and potential customers. The course contains current developments in marketing to acquaint students with the present-day challenges of marketing activities. By the end of this course, students will learn basic principles of marketing specific to product, price, place and promotion. They will be able to identify the sources of consumer insights and apply the strategies in the process of satisfying the consumer requirements. This course is designed to serve as a stepping stone for you to build a career in the field of Marketing.

What you will Learn

✅ Understanding the underlying concepts of marketing specific to product, price, place and promotion
✅Able to identify the sources of consumer insights and apply the strategies in the process of satisfying the consumer requirements
✅ Learn about persuasion in advertising and its techniques, an insight into salesmanship, different forms of selling and tactics.
✅ Understanding Branding and its impact on business.

Course Curriculum

Module 1: Marketing Management for Business

This module helps students to know the basics of business activities designed to plan, price, promote and distribute want-satisfying products and services to present and potential customers. The module contains current developments in marketing and to acquaint students with the present-day challenges of marketing activities.

Module 2: Persuasion & Salesmanship

The goal of studying Persuasion and Salesmanship is to master the art of persuasion and influence the people around. Sales and marketing people face the problem of convincing or persuading the customers to buy their products/services. One can be successful in this art of persuasion by convincing others if they follow the right process.

Module 3: Strategic Brand Management

Branding is pervasive in the company. Every employee, function, partner and activity in a company work to make a stronger brand. It is reflected in every touch point between a consumer and the company. This in turn reflects in the revenue and profits for the company. Strategic brand management caters to needs of companies to take a brand and make it more powerful in order to make a business more profitable.

 


Course Curriculum

Total learning: 14 lessons Time: 10 weeks

ABOUT INSTRUCTOR

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